Fig Cashmere
If all clients were as nice to work with as Fig Cashmere, the world would be a better place. When I first met them on the South Bank to discuss the project, I could not believe how open they seemed to ideas, how generous of spirit (they have a charity set up in Nepal to help the community that makes their clothes), and how relaxed they were. But as the project progressed, our complete rebrand and delivery of a cool-ass new e-commerce site became a true pleasure to work on.
Visit the site
We had to do quite a bit of custom work to make the store look good, but all the way along, the reception of the new designs was encouraging to say the least. We pulled in some nifty one-click menus (you can get to any section in one click), some nice Flash with simple fallback, and a flow that takes the user gently through every aspect of the store.
We decided that their ethical approach warranted some attention so we delivered a nice 5-slide presentation called “The Fig Way” which highlighted all the brand values and showed that they were interested in much more than pure commercial gain.
As a “G-RAFF added extra” we delivered a microsite for their charity “The Human Touch”, just a nicely styled WordPress blog that will let them keep the world informed as to the great work they are doing in Nepal – even though they do it as a matter of course and would rather try to get a moose into a pair of jeans than blow their own trumpet.
Lovely company, lovely job… more to come!