Just delivered the beta version of Animals Are NOT Rubbish for Orion Children’s Books.

The idea behind it is a competition where children have to make models of animals from recycled rubbish. They have support from Waterstone’s booksellers and the Born Free Foundation so it should be a good campaign.

It was mostly done in straight HTML/CSS, but we thought it would be nice to actually make the recycled animals idea in an intro sequence where rubbish was whipped up and moved around to make some animals. The end result is fun, and quite hypnotic. Thanks to Jack Doyle for the excellent tweening engine TweenLite which we used on the project and recommend.

The artwork all came from books by Lauren St John whose site we did last year. The artist, David Dean, has commanded great respect from all at G-RAFF for such lovely attention to detail, which made it easy to recycle the work for a website.