Bermondsey 167
Saturday, May 30th, 2009
Just launched a minimalist 3D Flash showcase site for a lifestyle store in London – Bermondsey 167.
The idea was to use “tags” behind the scenes so that various “rooms” could be generated easily and quickly without any limitations. Tags can be visible frontside or hidden – for example, everything tagged *init appears on the homepage but that tag is never actually visible to users. This allows a more organic browsing experience that you would have if you went into the shop – one second you are looking at the beautiful shirts of Michael McGrath’s label M2CG, but you turn round and you’re looking at his equally stunning mirror tables and units. Similarly a bright top on the site tagged with “colour” can be clicked to generate a ‘room’ with just colourful items from bookends to photos to a cotton slipover.
Its a quirky shop, with quirky owners and a quirky little dog running around… but that is all part of the character, and it was a lot of fun.



